Zara

E-COMMERCE WEBSITE REDESIGN

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Zara Website Redesign



ZARA WEBSITE REDESIGN
Revamping Zara’s webpage involved a meticulous design approach, enhancing the navigation bar for intuitive exploration and refining the grid view for seamless product presentation. This infusion of simplicity achieved visual cohesion while staying true to the essence of the Zara brand.

The result is an intuitive interface for fashion enthusiasts, mainly women aged 18-35, seeking premium, trend-aligned clothing and accessories. The redesign includes an enhanced navigation bar, organized grid view showcasing products, and a simplified aesthetic in harmony with Zara’s identity, ultimately enhancing the user experience.

The redesign journey comprised several key stages:

Assessment of Current State: A thorough analysis of the existing Zara website identified areas needing improvement, particularly the navigation bar and product grid view, crucial for refining user experience and aesthetics.

User Personas and Journeys: Meticulously crafted user personas and journey maps catered to fashion-forward women aged 18-35, ensuring resonance with the target audience throughout the design process.

Initial Design Concept: Drawing insights from personas and journeys, I conceptualized an initial design emphasizing a user-friendly navigation bar and organized grid view to elegantly showcase products, aiming for simplicity and brand consistency.

Usability Testing and Refinement: Rigorous usability testing yielded insights, prompting refinements such as a clearer shopping bag page layout, enhanced shopping cart menu, and adjusted grid pattern alignment on shopping bag and checkout pages.

Final Design Iteration: Using usability test insights, I refined the design by integrating user suggestions, ensuring a seamless user experience while maintaining Zara’s clean, classy brand identity.

The final product showcases a streamlined navigation bar, organized grid view, and minimalist aesthetic, enhancing the user journey for style-seeking enthusiasts.





PROJECT DETAILS


Date: 2023/03/27
Client: Zara (student project)
Skills: Illustrator / Photoshop

View Project: ZARA Redesign